Sustainably Soft
Kudos are the first disposable diapers to be lined with 100% cotton. Other disposable diapers are lined with plastic, taking 500 years to decompose. We are putting 500 years into perspective by highlighting historical figures whose diapers would still theoretically be in landfills today.
OOH/Print/Social
From changing station ads, to magazines found in pediatric offices, to social media, we are raising awareness by showing up in the places young parents frequent the most.
Childrens Museum Exhibits
We are putting historical artifacts where they belong. In museums. We are highlighting historical figures and the 500 years it takes for other diapers to decompose through informational exhibits in children's museums.
This Will Be Here In 500 Years
"Because it’s almost 50% plastic. Plastic that will irritate your baby's skin and take 500 years to decompose. Plastic is bad for babies and the environment, no ifs, ands, or butts about it."
This Won't
"Kudos is the world's first 100% cotton- lined disposable diaper. Which means 0% plastic touching your baby. So no plastic on babies and less plastic harming the environment."
Historical Diapers
We are putting diapers on the statues of historical figures whose diapers would theoretically still be in landfills today.
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